First PDN Cover for Discovery Communications’ Animal Planet

Discovery Communications’ Animal Planet made the cover of PDN’s October Issue for the first time.  Photo Producer extraordinaire Laura Adams was able to give me some insight into the process of the  actual shoot and how it got to the cover of PDN.

Most of the time shoots require art buyers on site due to logistics–talent management, schedule, managing the photographer and creative director’s expectations and any other photo shoot craziness that may happen.

Here is a little Q&A with Laura:

Q:  When was the shoot?
A:   We shot this in Feb of 2013
Q:  How did you end up selecting the photographer David Yellen?
A:   We had worked with David Yellen before and the art director liked him. We thought his style fit the show.
Q:  Did you attend the shoot?
A:   Yes
Q:  What type of animals were there?
A:   We had a bunch:  a couple of snapping turtles, a skunk, and a raccoon
Q:  Were ASPCA people attending?
A:   They were aware of the shoot but not on the shoot
Q:  Were there stylists?
A:   No- in fact I had to buy him a suit for one of the shoots. We cut the arms out of it etc… I also handled the catering because we were in a weird location.
Q:  How did you get on the cover of PDN?
A:   David Yellen was in touch with them. So the cover was his doing. They interviewed him on how he is changing the type of clients he is getting.
Q:  Who is the talent and from which show?
A:   Ernie Brown, the Turtle man. The show is called Call of the Wild Man.
Q:  Did he bring his own animal?  If not, did you supply and was there an animal wrangler?
A:   He didn’t bring any animals.  We had animal wranglers who brought them and who were on site.

Thank you Laura and keep creating great photo shoots!